IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALES OF MTN PRODUCTS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe in MTN advert messages. In conclusion, television advertising has indeed connected MTN to Nigerians especially Enugu residents, by helping to create the initial awareness of their services, thereby promoting the demand and purchase of the company‟s product.
Based on these findings, the study recommended that MTN-NG advertising unit should MTN conduct a research to help them reduce risk to a manageable proportion. To this end, the researcher recommended MTN-NG should in testify efforts in nourishing good customer‟s relationship and carry out research from time to time to find out new desires of their customers and ways to meet up in order to reduce risk to a manageable proportion. The research suggested that further studies should be carried out on the impact of MTN adverts in Newspapers, Magazines and on Radio and Internet.
Related Project Materials
IMPLEMENTATION OF E-PROCUREMENT IN PUBLIC BUILDING CONSTRUCTION PROJECTS OF THE FEDERAL CAPITAL TERRITORY ADMINISTRATION, ABUJA
ABSTRACT
Governments around the world have set very ambitious goals and are running programmes for the implementation of electronic servi...
FACTORS MILITATING AGAINST THE TEACHING OF MECHANICAL ENGINEERING CRAFT PRACTICE IN GOVERNMENT TECHNICAL COLLEGES
ABSTRACT
The journey on the path of technical education started as far back as in the 1930’s when...
CONFLICT MANAGEMENT IN BUSINESS ORGANIZATION
BACKGROUND OF THE STUDY
The historical background of conflict in organization can be seen as far back a...
INVESTIGATION OF OIL/DIESEL CONTAMINATION AND WASTE WATER SEEPAGE USING 2-D ELECTRICAL RESISTIVITY AND GROUND PENETRATION RADAR
CHAPTER ONE
INTRODUCTION
Background to the study: Soil has many varying functions aside...
NUTRITIONAL, SENSORY AND STORAGE PROPERTIES OF SNACK PRODUCED FROM MAIZE (Zea mays Linn) AND AFRICAN YAM BEAN SEED (Sphenostylis stenocarpa Hochst Ex A. Rich) FLOUR BLENDS
ABSTRACT
Low nutritional value and inconsistent sensory qualities arising from crude and nonstandardised processing operations characteri...
THE SECRETARY PROFESSION IN NIGERIA IN THE PAST AND IN THE PRESENT: A COMPARATIVE STUDY
BACKGROUND OF THE STUDY
The secretarial profession has existed since the beginning of time, as long as...
ROLE OF MANAGER IN SMALL SCALE BUSINESS ENTERPRISE (A STUDY OF TOP PAINT LIMITED LAGOS)
ABSTRACT
This research examines the Role of Manager in Small Scale Business Organisation with special reference to Top P...
DEVELOPMENT OF AUTOMOTIVE BRAKE PAD FROM COMPOSITES OF SHEA NUT (VITELLARIA PARADOXA) SHELL AND COW HOOF (BAUHINIA UNGULATA)
ABSTRACT
This research work used shea nut (vitellaria paradoxa) shell and cow hoof (bauhinia ungulata) as the reinforcement materials in...
DEVELOPMENT OF A MODEL FOR EFFECTIVE HOUSING BUDGET PERFORMANCE IN ANAMBRA STATE, NIGERIA
Statement of the Problem
Anecdotal evidence suggests that the housing budget of Anambra State is fraught with poor performance, ari...
INCIDENCE OF DRUG ABUSE AMONG SELECTED SECONDARY SCHOOL ADOLESCENTS
ABSTRACT
This study was conducted to find out some of the factors influencing drug abuse behaviour amon...
